Built-in Voices
What are built-in voices?
Machined includes a number of built-in voices, each one with it's own distinct personality and style.
Each voices is best suited to specific content types and situations, but it's best to try them all out to find what works best for your blog. Availability depends on the plan you're subscribed to, below is a list of the current voices that are available.
General purpose
General purpose voices are useful if you don't want a voice that has too much personality - these voices are great to start with.
Free +
Conversational, direct, occasionally quirky
Great for casual blog posts, listicles, lifestyle content, creator newsletters, and solo-brand websites
Free +
Short sentences, clear ideas, little fluff
Great for landing pages, product updates, feature announcements, and minimalist brands
Free +
Professional, confident, data-driven
Great for B2B, business blogs, SaaS content, product explainers, and LinkedIn-style thought leadership
Casual voices
Casual voices are great for content that is more personal, perfect for content centred around health, nutrition, working out, relationship advice and other personal topics.
Professional +
Motivating, direct, goal-oriented
Perfect for productivity, fitness, mental health, personal development, and habit-building content
Professional +
Supportive, casual, “I’ve been there” vibe
Ideal for lifestyle blogs, wellness content, parenting advice, and emotional support topics
Editorial voices
Editorial voices are great for journalistic or long-form content, perfect for formal educational content, news style posts or editorial articles.
Professional +
Balanced, fact-forward, inverted pyramid structure
Perfect for news-style updates, summary posts, curated roundups, and factual reports
The Storyteller
Professional +
Narrative style, vivid imagery, hooks and arcs
Ideal for origin stories, customer success stories, long-form editorial content, and emotional hooks
Professional voices
Professional voices are great for B2B style content that needs to clearly present statistical or numerical information or provide a convincing sales-style narrative.
The Analyst
Professional +
Data-driven, objective, clear
Ideal for case studies, industry reports, market breakdowns, and SaaS strategy posts
The Consultant
Professional +
Polished, confident, persuasive
Great for landing pages, positioning statements, sales content, and B2B marketing
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