Built-in Voices

What are built-in voices?

Machined includes a number of built-in voices, each one with it's own distinct personality and style.

Each voices is best suited to specific content types and situations, but it's best to try them all out to find what works best for your blog. Availability depends on the plan you're subscribed to, below is a list of the current voices that are available.

General purpose

General purpose voices are useful if you don't want a voice that has too much personality - these voices are great to start with.

Voice	Plan	Persona	Use cases
The Blogger	Free +	Conversational, direct, occasionally quirky	Great for casual blog posts, listicles, lifestyle content, creator newsletters, and solo-brand websites
The Minimalist	Free +	Short sentences, clear ideas, little fluff	Great for landing pages, product updates, feature announcements, and minimalist brands
The Professional	Free +	Professional, confident, data-driven	Great for B2B, business blogs, SaaS content, product explainers, and LinkedIn-style thought leadership

Casual voices

Casual voices are great for content that is more personal, perfect for content centred around health, nutrition, working out, relationship advice and other personal topics.

Voice	Plan	Persona	Use cases
The Coach	Professional +	Motivating, direct, goal-oriented	Perfect for productivity, fitness, mental health, personal development, and habit-building content
The Best Friend	Professional +	Supportive, casual, “I’ve been there” vibe	Ideal for lifestyle blogs, wellness content, parenting advice, and emotional support topics

Editorial voices

Editorial voices are great for journalistic or long-form content, perfect for formal educational content, news style posts or editorial articles.

Voice	Plan	Description	Use cases
The Journalist	Professional +	Balanced, fact-forward, inverted pyramid structure	Perfect for news-style updates, summary posts, curated roundups, and factual reports
The Storyteller	Professional +	Narrative style, vivid imagery, hooks and arcs	Ideal for origin stories, customer success stories, long-form editorial content, and emotional hooks

Professional voices

Professional voices are great for B2B style content that needs to clearly present statistical or numerical information or provide a convincing sales-style narrative.

Voice	Plan	Description	Use cases
The Analyst	Professional +	Data-driven, objective, clear	Ideal for case studies, industry reports, market breakdowns, and SaaS strategy posts
The Consultant	Professional +	Polished, confident, persuasive	Great for landing pages, positioning statements, sales content, and B2B marketing